Biography

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Sonia Maria Green

Sonia Maria Green

Director
Sonia Maria Green, a director since 2013, is a nationally recognized leader in marketing and brand communications for over 20 years, with a specialty in multicultural/diversity marketing. She is an acknowledged Latino corporate leader, and a trusted spokesperson on diversity and marketing issues for both Spanish and English language media outlets.

 

Having worked her way through college while employed at Avon Products, Inc., Ms. Green moved quickly through the marketing ranks in both the U.S. and the International divisions. Through her assignments in Argentina, Brazil, Mexico, Spain, Puerto Rico and Venezuela, Ms. Green garnered an in-depth knowledge of the nuances that exist within the Hispanic community. As Director of Avon's first U.S. Hispanic Marketing Division, she successfully developed and introduced new products and marketing programs.

In 1997, Ms. Green was hired as Vice President of Operations at Beauty Group International where she assumed responsibility for the Yanbal brand throughout Latin America. She was later promoted to the position of President and Chief Operating Officer for the company.

In 2001, Ms. Green was selected by General Motors to serve as its Director of Diversity Marketing and Sales with responsibility for the Hispanic and Asian consumer segments. A new initiative for GM, Ms. Green was instrumental in developing the plans that generated market share increases in both consumer segments due in part to the creation of relevant and innovative marketing programs.

Most recently Ms. Green served as Vice President of Marketing and Sales at the Broward Center for the Performing Arts. Ms. Green was instrumental in creating and executing the Broward Center's, Addy® award-winning 30th Anniversary Celebration campaign in 2011.

Ms. Green currently serves on the board of The Soup Kitchen of Boynton Beach and is a member of the 4Kids Business Development Council. In addition, she is a Big Sister to foster care kids affiliated with Calvary Chapel Ft. Lauderdale. Previously, Ms. Green enjoyed board positions at: Greater Miami Chamber of Commerce, Ferbei-Management Trustee, Avon Products Foundation, Hispanic Institute for Research and Development, Mexican Cultural Institute of New York, and the National Hispanic Corporate Council.

Ms. Green received her Bachelor of Business Administration degree from Baruch College in New York City and completed a Marketing Management Program at Columbia University's Graduate School of Business.

Independent Director