Craig A. Neeb
Craig Neeb serves as International Speedway Corporation's (“ISC”) Vice President, Business Development and Chief Digital Officer. In this role Neeb will be responsible for executing and optimizing multi-channel marketing programs associated with ISC's consumer marketing strategy. Specific areas of operational oversight include MRN Radio, interactive media, ISC's Contact Center, Creative Development, Motorsports Images and Archives, direct mail and print operations. Also, Mr. Neeb will continue to oversee ISC's information and telecommunications services with specific emphasis on positioning innovation in the digital space and technology solutions to maximize their impact on business strategies as well as the Company's strategic planning process.
Mr. Neeb assumes this role from his previous position as Managing Director, Chief Information Officer, a position he has held since 2000-2009. During that time Neeb has successfully developed and implemented ISC’s Strategic Internet initiative, developed and implemented a state of the art ticketing solution, ERP implementation utilizing PeopleSoft and a state of the art mobile retail point of sale technology. The Internet Strategy focused on providing an intuitive and informative site design for guests of ISC facilities. To date, ISC has realized a 120% increase in site traffic resulting in a 240% increase in ticket sales over the Internet. The custom developed ticketing application was a rationalization of three legacy systems into a browser based CRM model. All the technology employed enhances ISC’s ability to effectively market and retain its customers.
Prior to his position at ISC, Neeb served as Vice President, Information Technology at AmeriServe Foodservice Distribution, a $9 billion food service distribution business, in Coral Gables, Fla. At AmeriServe, Neeb was responsible for the company’s information systems application development, technical services, telecommunications and Year 2000 compliance efforts.
Neeb also served as Vice President, Inventory Management and Purchasing for ProSource Distribution Service. While at ProSource, he also served as Director, Materials Management, Director of Business Re-Engineering and Director of Information Systems.
Before joining ProSource, Neeb spent nine years within Burger King Corporation in several IT disciplines. Areas of responsibility included Retail Systems support, mid-range technical support for all Grand Met companies, restaurant sales systems support and distribution systems management.
Personally, Craig is married with two children and enjoys boating, fishing, diving and golfing.